For more than three decades, I have worked at the intersection of leadership, strategy and value creation. My journey began at Procter & Gamble, where I spent 25 years in senior roles across nine countries, including VP-CFO positions on multi-billion-dollar businesses such as Fabric & Home Care Europe. Along the way, I helped grow iconic brands like Tide, Ariel, Fairy and Downy by shaping strategy, strengthening organisations and guiding major acquisitions including Wella, Gillette, Clairol and Ambi Pur.

After leading business transformation and integration efforts across Europe, the Middle East and the US, I was invited to join ProSiebenSat.1 in Munich as Managing Director to strengthen their digital and adjacent business portfolio.

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In 2017, I moved to the UAE to pursue a deeper purpose: helping organisations in the region think clearly, decide wisely and grow intelligently. I founded Courageous Minds to bring global strategic frameworks, operational excellence and leadership clarity to CEOs, boards and founders. My work has supported leaders at Alyasra, Baeshen and multiple family groups across the GCC.

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I also built two decision-support tools — GrowthLab and The Frame — to give leaders practical systems for diagnosis, strategy and execution. Alongside advisory work, I write books on courage, clarity and joyful prosperity, sharing what I have learned about building meaningful work and a fulfilling life.

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Today, I serve leaders as The Clarity Catalyst — helping them cut through noise, unlock better thinking and build businesses that grow with purpose and value.